Fjällräven's Guide program partners with people in our community who embody the values of our brand – have a passion for nature, a deep regard for sustainability, and respect for humans, animals and our environment.

 Each one of our guides hold different backgrounds and experiences and cherish sharing knowledge and passions with others through events, education and exchange of stories.

"Inspiring the world to walk with nature” is more than our mission- it’s an invitation to get closer to nature by joining our guides in our brand centers and communities as they teach us how to connect with nature in our own unique way.